Our actual stack
These are the tools that run our sites today. When a tool here gets a review, it is labelled Hands-on. Anything not on this list is a research guide.
| Tool | What we use it for | Plan | Since |
|---|---|---|---|
| Elestio | Managed servers for our WordPress site and admin tools | Paid | 2026 |
| WordPress + GeneratePress | CMS and theme for our closet-design site | Free | 2026 |
| Caddy | Web server with automatic HTTPS for our static sites | Free | 2026 |
| Namecheap | Domain registration and DNS | Paid per domain | 2026 |
| Resend | Sending and receiving email on our domains | Free plan | 2026 |
| ClickUp | Content calendar and scheduled tasks | In use | 2026 |
| Google Analytics 4 | Traffic and conversion tracking | Free | 2026 |
| Google Search Console | Search performance and indexing | Free | 2026 |
| BeMob | Click tracking for paid traffic tests | Free plan | 2026 |
| fal.ai | AI-generated illustrations for articles | Pay as you go | 2026 |
| Keywords Everywhere | Keyword volume research | Prepaid credits | 2026 |
We update this page when we add or drop a tool.