Brevo review: who the free plan fits, and what paid plans really cost

We have not used Brevo on our own sites. This guide pulls together Brevo's own pricing information, independent pricing breakdowns and public user reviews, so you can decide whether it's worth a trial. Sources are listed at the end.

What Brevo is

Brevo (called Sendinblue until 2023) is an email marketing platform for small and mid-sized businesses. Besides newsletters and automations, it bundles SMS and WhatsApp campaigns, a simple sales CRM, and transactional email for apps and stores.

Its main difference from Mailchimp and most competitors is how it charges: paid plans are based on how many emails you send each month, not on how many contacts you store.

Pricing at a glance

These are the entry prices we found on October 24, 2026. Brevo shows prices by region and currency, and independent sources don't all agree, so treat them as a guide and confirm on Brevo's site.

Plan	Entry price	What changes
Free	$0	300 emails per day, up to 100,000 contacts, Brevo logo on emails
Starter	about $9/month (5,000 emails)	No daily cap; logo removal is an extra add-on
Standard	about $18/month	Adds more automation and reporting features
Professional	about $499/month (150,000 emails)	Advanced features and higher volume
Enterprise	Custom	Custom contracts

What this means in practice: a shop with 20,000 past customers who emails them twice a month sends 40,000 emails. On Brevo that's priced on the 40,000 sends. On a contact-based tool it's priced on 20,000 contacts, which can cost more. If you email a small list very often, the math can flip the other way.

What users praise

Across public reviews, the most consistent positives are:

• Ease of use. Reviewers often call the campaign editor intuitive and setup simple.
• Value. Several reviewers say it's cheaper than the alternatives they tried, especially for large lists.
• A usable free tier. 300 emails a day is enough to test real campaigns.

What users complain about

• Support. This is the most frequent complaint. Some reviewers describe slow or unhelpful answers, including one billing problem that blocked sending. Others report quick, helpful replies, so experiences vary.
• Deliverability. Many users report good inbox placement. A minority report campaigns landing in spam. As with any provider, setting up SPF, DKIM and DMARC on your domain matters, and some reviewers found that step confusing.
• Reporting on cheaper plans is described as basic.
• Add-on costs. Removing the Brevo logo, extra users and some features cost extra, so the real bill can exceed the headline price.

Who Brevo fits

• Small businesses with large contact lists and modest sending frequency.
• Teams that want email, SMS and a simple CRM in one tool.
• Anyone who wants a free plan with a real contact allowance for testing.

Who should look elsewhere

• Creators and newsletter writers who want landing pages, paid subscriptions and creator-focused features: look at Kit (formerly ConvertKit).
• Developers who only need to send transactional email from code: a developer-first API such as Resend or Postmark is simpler.
• Teams that need guaranteed fast support on a low budget should test Brevo's support during the free plan before moving a list over.

Bottom line

Brevo's pricing by emails sent makes it one of the better values for small businesses with big lists. Start on the free plan, send a few real campaigns, check inbox placement and contact support once with a real question. If all three go well, it's a solid choice.